From 1 October 2026, the UK government is introducing a new Vaping Products Duty (VPD) - a flat-rate excise duty that will significantly increase the cost of all vaping liquids and related products.
Important: Any stock imported into the UK after 1 October 2026 will need to be fully tax-labelled and will carry the higher duty cost. This is exactly why securing non-tax-labelled stock now is critical - it allows you to sell at pre-tax prices for up to 6 months after the tax begins (until 31 March 2027).
At Blazed Wholesale, we supply high-quality nicotine vape liquids, devices, CBD vape liquids, and cartridges/pods to retailers and businesses across the UK. We strongly recommend stocking up on non-tax-labelled stock now to protect your margins and keep your pricing competitive through the transition period.
What is the New Vaping Products Duty?
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Rate: £2.20 per 10ml of vaping liquid (flat rate, regardless of nicotine strength or whether it contains nicotine or CBD).
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VAT: 20% will be added on top of the duty (£2.20 duty + £0.44 VAT = £2.64 per 10ml total added cost).
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Applies to: All nicotine e-liquids, nicotine-free liquids, CBD vape liquids, pre-filled pods, cartridges, and refill replacements.
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Does not apply to: Hardware devices, empty coils, or general accessories.
This tax directly affects our vaping liquid categories at Blazed Wholesale, including nicotine salts, freebase, shortfills, CBD vapes, and all pod/cartridge refill products.
Official Government Information: For full details on the legislation, visit the HMRC Vaping Products Duty guidance.
Key Dates & Sell-Through Rules
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1 October 2026: The VPD comes into force. All new imports and newly manufactured vaping liquids must carry official tax stamps/labels.
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1 October 2026 – 31 March 2027: You can legally sell through existing non-tax-labelled stock that was already in the UK before October 2026.
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From 1 April 2027: All vaping liquids sold in the UK must be tax-stamped. Unstamped stock can be seized by HMRC.
Price Impact Comparison Chart
Here’s a clear breakdown of the expected price changes based on typical market costs (illustrative retail averages - your wholesale costs at Blazed Wholesale will be lower, but the duty impact is the same):
| Product Size |
Avg. Current Price (pre-duty) |
Duty Added |
VAT on Duty |
New Total Price (approx.) |
% Increase |
| 10ml Nic Salt / Liquid |
£3.99 |
£2.20 |
£0.44 |
£6.63 |
~66% |
| 2ml Cartridge / Pod |
£4.00 |
£0.44 |
£0.09 |
£4.53 |
~13% |
| 50ml Shortfill |
£11.99 |
£11.00 |
£2.20 |
£25.19 |
~110% |
| 100ml Shortfill |
£14.99 |
£22.00 |
£4.40 |
£41.39 |
~176% |
Notes:
- Shortfills see the largest increases due to higher liquid volume.
- Pods and cartridges are also affected, though the per-unit rise is smaller.
- All figures are approximate and for illustration.