Why is RAW such a popular smoking brand?

Why is RAW such a popular smoking brand?

by Michael Brookin on April 10, 2025 Categories: Blog

RAW is wildly popular for a few solid reasons—it's not just hype. Here's why the brand has such a strong rep in the smoking world:


🌿 1. All-Natural Vibes

RAW papers are unbleached, additive-free, and made with natural plant fibres. That means no chlorine or weird chemicals in your smoke. The papers burn clean and slow, which makes them perfect for people who care about purity or just want a smoother smoke.


🔥 2. That Signature Criss-Cross Watermark

If you've used RAW papers, you’ve probably noticed the little watermark. It’s actually functional—it helps the paper burn evenly and prevents runs (those annoying uneven burns). It’s a small detail, but it makes a big difference.


🧠 3. Smart Branding + Culture

RAW doesn’t just sell papers—they sell a lifestyle. Their branding hits hard with stoners and smokers because:

  • They collab with artists, glassblowers, and influencers.

  • Their founder (Josh Kesselman) is a huge personality in the community—very active, very pro-cannabis, very anti-big-tobacco.

  • They’ve built a kind of “stoner punk” ethos—DIY, natural, and proud of it.


💼 4. Massive Product Line

RAW doesn’t stop at rolling papers:

  • Rolling trays (iconic)

  • Pre-rolled cones

  • Filter tips

  • Grinders

  • Rolling machines

  • Even giant novelty rolling papers (if you wanna get silly with it)

They’ve basically become the Apple of the rolling world—one stop for everything.


🧪 5. Quality + Consistency

Even if you don’t care about natural papers or branding, people stick with RAW because their products are just consistently good. No tearing, no weird aftertaste, no uneven burns.


Wanna know something wild? RAW also has a charity arm called the RAW Foundation, where they do clean water projects, food programs, and disaster relief. So when you're sparking up, you might actually be helping someone out. Not bad, right?

Visit our website for the best RAW products on the market!