First major UK TV commercial for CBD

The TV ad is part of the first major brand campaign for a CBD company in the UK.

Cannaray, which sells CBD wellness products and medical cannabis, has launched a major TV campaign — which it claims is a UK first for the product — in a bid to grow CBD into a major FMCG category.

Cannaray CBD will launch its “CBD revolution” TV campaign today with a new spot starring Strictly Come Dancing host Claudia Winkleman.

Tim Clarke, chief marketing officer at Cannaray, said: “Cannaray is stepping up to lead the UK’s CBD revolution and help millions of new people to try CBD for the first time. The category potential is clear – CBD sales exceed $10bn in the US – but UK growth isn’t guaranteed. It needs trusted brands and high impact advertising.”

As September nears and another series of Strictly Come Dancing looms, signing Claudia is a coup for the brand.

Founded in 2018, Cannaray is a European cannabis company that spans medical cannabis and CBD wellness products. CBD stands for cannabidiol – a natural compound found in the cannabis flower. It is claimed to have calming attributes, but does not give users the high for which cannabis is known, which comes from another compound, THC.